Getting Personal in your Professional Brand with Jess Trachsel

Episode Summary

In this episode of Brand Your Brain, I’m joined by Jess Trachsel, a brand designer from Canada who owns Hello Glow Brands (Previously known as Prairie Glow Studio). Jess shares her inspiring entrepreneurial story and discusses the importance of balancing personality with professionalism in brand design and your personal brand.

Main Discussion:

• Strategies we use for integrating personal authenticity into a professional brand.
• The importance of being yourself in business and how it can positively impact your client relationships.
• How skills from Jess’s previous business experiences have contributed to her success as a brand designer.
• The role of always learning and personal growth in entrepreneurship.
• The significance of brand strategy in creating impactful and authentic brands.
• How to explain design decisions to clients in a strategic way.
• Just an overall good chat with 2 friends who share a passion for personality filled brand identity and design

Since this episode, Jess has rebranded from Prairie Glow Studio to Hello Glow Brands

Tune in to hear the full episode and get inspired by Jess’s journey and insights on balancing personality and professionalism in brand design.

Resources mentioned in this episode:

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