Is The “It’s Not Just A Logo’ Conversation Overdone?
Episode Summary
In this solo episode of Brand Your Brain, I’m dive into a bold confession from a listener about the overdone “it’s not just a logo” narrative in the design community. We discuss the balance between client education and content strategy, and how to stay true to your brand without comparing yourself to others
Main Discussion:
- Listener confession about “it’s not just a logo” content
- Importance of client results over design theory
- How to creatively educate clients without repeating clichés
- Balancing content creation with personal brand goals
- Impact of industry trends and frustrations with designer content
- Understanding target audience and tailoring content accordingly
- Building trust and showcasing expertise through thoughtful content
- Encouragement to focus on personal growth and authentic branding
Relatable? Tune in to hear the full episode
Resources mentioned in this episode:
In this episode you’re listening to:
Robin (Brands By Robin)
HOST
Brand Designer and podcaster for designers and online service providers
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