My Brand Strategy Process

Episode Summary

In this HIGHLY requested episode of Brand Your Brain, I’m breaking down the my process of building a solid brand strategy. I’m spilling all the info on my “Brains Formula,” a step-by-step process to help entrepreneurs and designers build a solid foundation for their brands. From understanding your business basics to differentiating your brand in the market, let’s talk about it all.

Main Discussion:

• Overview of the Brains Formula: Business Basics, Research, Audience, Insights, Niche, Summary
• Importance of a structured brand strategy
• Analyzing competitors and performing SWOT
• Identifying and understanding the target audience and their pain points
• Defining the brand voice and differentiating the brand from competitors
• Translating this to a visual identity ensuring consistency across social media and websites

Brand Strategy is just one of those things that gets designers in a twist. Although it can sound overwhelming, there’s so many different ways to do it. The important thing is whether it’s right for your client. If you’re feeling overwhelmed with strategy, tune in to hear the full episode

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